Privacy Policy

This Privacy Policy describes how Why Move to Dallas / Kristen Carpentier, Licensed Texas Realtor® (TREC #760457), brokered by eXp Realty ("we," "us," or "our") collects, uses, and shares information when you visit whymovetodallas.com or contact us through the site.

Information We Collect

Information you provide directly:

• Name, email address, and phone number submitted through contact forms or the relocation guide opt-in
• Questions or messages you send us
• Information shared during a scheduled call or consultation

Information collected automatically:

• Pages visited, time on site, and referring URL — collected via Google Analytics 4 (GA4), processed through Cloudflare Zaraz (server-side, first-party)
• Browser type, device type, and approximate geographic location (city/state level)
• Cookies and similar tracking technologies used by Google Analytics

How We Use Your Information

• To respond to your inquiries and provide real estate guidance
• To send the DFW Family Relocation Guide or other resources you requested
• To follow up via email or phone if you've requested to be contacted
• To understand how visitors use the site so we can improve content (analytics)
• To comply with our obligations as a licensed Texas Realtor® under TREC regulations

Third-Party Services

We use the following third-party services that may process your data:

• Cloudflare — CDN, security, and server-side analytics proxy (Zaraz). All traffic passes through Cloudflare's network. Cloudflare Privacy Policy
• Google Analytics 4 — Website analytics. Data is processed server-side via Cloudflare Zaraz and subject to Google's Privacy Policy.
• Lofty (eXp Realty CRM) — Lead management and follow-up. Contact information you submit may be stored in our CRM system.
• Calendly — Appointment scheduling. If you book a call, Calendly's privacy policy applies to data entered on their platform. Calendly Privacy Policy
• Microsoft Clarity — Session recording and heatmaps to understand site usability. No personally identifiable information is recorded.

Cookies

We use cookies primarily for analytics (Google Analytics 4). These cookies help us understand which content is most useful to visitors. You can disable cookies in your browser settings at any time. Disabling cookies will not prevent you from using the site, but some analytics features may not function.

Email Communications

If you opt in to receive the DFW Family Relocation Guide or other resources, you may receive follow-up emails from Kristen Carpentier related to DFW real estate, relocation guidance, and suburb information. You can unsubscribe at any time by clicking the unsubscribe link in any email.

Data Retention

We retain contact information for as long as necessary to fulfill the purpose for which it was collected, or as required by Texas real estate regulations (TREC requires retention of certain transaction records for a minimum of four years). Analytics data is retained per Google Analytics default settings (14 months).

Children's Privacy

This website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to access, correct, or delete it. California residents have additional rights under the CCPA — see our California Privacy Rights page.

To exercise any of these rights, contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects when changes were last made. Continued use of the site after any update constitutes acceptance of the revised policy.

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