DFW Builder Profile

Taylor Morrison in Dallas–Fort Worth

America's Most Trusted® Home Builder for 11 consecutive years, building in Celina, Northlake, and Anna with homes from the $330s to the $870s. An honest guide for families relocating to North Texas.

3
DFW Suburbs
$330k–$876k
Price Range
1-Year
Workmanship Warranty
A+
BBB Rating
Est. 2007
Founded

Who Is Taylor Morrison? Score 95 A+

Taylor Morrison was formed in 2007 when the U.S. homebuilding operations of Taylor Woodrow, a British construction company with roots tracing to 1921, merged with Morrison Homes, an American builder founded in 1905. The resulting company combined over a century of combined homebuilding heritage into a single publicly traded builder (NYSE: TMHC) headquartered in Scottsdale, Arizona. In 2014, Taylor Morrison expanded its DFW presence through the acquisition of Darling Homes, a respected Dallas-area regional builder known for design quality and master-planned community positioning. That acquisition established Taylor Morrison as a serious player in the North Texas growth corridors, particularly in Collin and Denton counties.

Today Taylor Morrison is led by Chairman and CEO Sheryl Palmer and builds homes in 11 states. In DFW, the Dallas Division concentrates its activity in the far-north growth corridor, Celina, Northlake, and Anna, across product lines ranging from 40-foot-wide entry-level lots in the low $300s to 70-foot premium lots approaching $900k. The company has earned the Lifestory Research America's Most Trusted® Home Builder designation for eleven consecutive years (2016–2026), the longest streak in the award's history, with a 2026 Net Trust Score of 115.7 against a national big-builder average of 109.9.

Est. 2007
Founded
11×
America's Most Trusted
A+
BBB Rating (Dallas)
3
Active DFW Suburbs

What Sets Taylor Morrison Apart

Taylor Morrison isn't trying to be the lowest-cost option in North Texas. Their DFW positioning sits between pure-production entry-level builders and true semi-custom regional builders, offering modern open floor plans, real design choice at the studio, and community amenities that resonate with relocating families.

America's Most Trusted® Home Builder: 11 Consecutive Years

Taylor Morrison has earned the Lifestory Research America's Most Trusted® Home Builder recognition every year from 2016 through 2026, a record unmatched by any other national builder. The annual study surveys more than 60,000 home shoppers across the country measuring brand trust, perceived quality, and overall confidence. For relocating families who don't have local market history to lean on, this consistent third-party recognition matters. It signals that Taylor Morrison's brand reputation holds up at scale, not just in one region or one product cycle.

Multi-Tier Lot Widths Under One Brand

Most builders choose a lane, entry-level or move-up. Taylor Morrison's DFW communities offer 40-foot, 50/55-foot, 60-foot, and 70-foot lot-width product lines within the same master-planned developments. A family that starts on a 40s lot in Celina and wants to move up five years later may find a 70s option in the same community, served by the same schools, without having to switch builders or relocate. For families deciding their forever-home budget while still figuring out the market, this range reduces the risk of needing to re-shop.

In-House Lending with Rate Buydown Programs

Taylor Morrison Home Funding (TMHF), the builder's affiliated mortgage company, regularly offers rate buydown programs and closing cost credits tied to using their lender. For relocating families managing a simultaneous sale in another state, having a single-builder ecosystem, construction, financing, and warranty all under one roof, reduces coordination complexity. That said, the incentive tie-in means comparing TMHF's actual rate against an outside lender is essential before committing to their financing. Kristen can help you make that comparison before you sit down with the sales team.


Taylor Morrison DFW Communities

Taylor Morrison's DFW activity concentrates in the Collin County and Denton County growth corridor, Celina, Anna, and Northlake. These are among the fastest-growing suburbs in North Texas, all within commuting range of the Legacy Business District (Plano/Frisco), the Toyota campus (Plano), and the Charles Schwab complex (Westlake). Click any suburb to read the full family profile, or search current listings directly.

Live community data: updated monthly

The table below is generated from Kristen's ShowingNew portal data and refreshed each month. Taylor Morrison opens and closes communities as lots sell out, always verify current availability at taylormorrison.com/tx/dallas or browse the portal below.

Showing 12 communities, sourced from ShowingNew and last updated 2026-05-26. Additional communities may be available; browse the full portal for current listings.

Suburb Community Price Range Beds Baths Sq Ft Avail. Promo Portal
Browse All Taylor Morrison DFW Communities →

Opens Kristen's NewHomeSource portal, listings update daily


Taylor Morrison Warranty: Meets Texas Minimum on Workmanship

Taylor Morrison offers a standard 1-2-10 limited warranty: 1 year on workmanship, 2 years on mechanical systems (plumbing, electrical, HVAC), and 10 years on structural defects. Texas law (RCLA) requires exactly these minimums, 1 year workmanship, 2 years systems, 10 years structural, so Taylor Morrison's warranty matches the legal floor on workmanship and meets or exceeds it on structural coverage. The structural warranty is administered in-house; no third-party warranty company is publicly disclosed.

CoverageTexas Legal MinimumTaylor MorrisonWhat It Covers
Workmanship 1 year 1 year ✓ Defects in materials and workmanship, flooring, drywall, trim, cabinetry installation, grout, caulk joints, exterior finishes
Systems 2 years 2 years ✓ Plumbing, electrical, HVAC distribution, and mechanical systems defects
Structural 10 years 10 years ✓ Foundation, load-bearing walls, roof framing, and structural systems

How Taylor Morrison Handles Warranty Repairs

Non-emergency warranty requests are submitted online via Taylor Morrison's homeowner portal. The warranty department targets a response by email within 3–5 business days (Monday–Friday, 8 AM–4 PM, holidays excluded). Emergency issues, structural risk, complete system failure, active water intrusion, are escalated separately. Warranty work is handled by Taylor Morrison's in-house service teams and approved subcontractors. The 40 BBB complaints filed in the Dallas Division over the past three years include recurring themes of delayed warranty response and non-response to service requests, which is consistent with broader national reviews. Families should document all warranty requests in writing and keep a log of response dates.

What the warranty doesn't cover

Taylor Morrison's Limited Warranty excludes homeowner-caused damage, cosmetic defects that don't affect function, modifications made by the homeowner after closing, consequential or incidental damages, and defects not reported in writing within the warranty term. Water damage resulting from natural events, homeowner-caused plumbing issues, and normal settlement are also excluded. The exclusion for timely reporting is strict, defects not reported in writing during the coverage period are not covered. Keep written records of every service request from day one.


Honest Assessment: What Families Love and What to Know

Taylor Morrison scores a 95 (A+) on our 100-point builder index. Note: this score is currently computed from BBB performance, warranty coverage, and DFW suburb quality data, TrustBuilder review data is not yet incorporated and will adjust the score when added.

Strengths

  • Unmatched national trust recognition, 11 consecutive years as America's Most Trusted® Home Builder (Lifestory Research, 2016–2026) is a verifiable, third-party signal that carries weight for relocating buyers who can't rely on local word-of-mouth.
  • True range of price points in one community, 40-foot to 70-foot lot widths in the same master-planned developments mean families can right-size their budget without changing suburbs or school zones.
  • Active incentive programs at most communities, the vast majority of Taylor Morrison's DFW communities have current promotions (rate buydowns, closing cost assistance) through Taylor Morrison Home Funding. These are real dollars, not marketing language, Kristen can verify what's live before your first visit.
  • Strong 10-year structural coverage, while the 1-year workmanship warranty only meets the Texas minimum, the 10-year structural warranty is the full legal maximum and is administered in-house rather than outsourced to a third party.
  • Established master-planned communities with amenities, The Ranch at Uptown Celina and The Ridge at Northlake offer resort-style pools, walking trails, and planned community infrastructure, important for relocating families who want neighborhood feel, not just a house.

Things to Know

  • 1-year workmanship warranty only meets Texas minimum, several DFW competitors offer 2-year workmanship coverage; Taylor Morrison does not exceed the legal floor on this most-used warranty tier. Problems caught at month 13 are on your own.
  • Documented warranty follow-through gap, the Dallas Division's 40 BBB complaints over 3 years include repeated themes of delayed or non-response to service and warranty requests. The brand trust recognition applies nationally; local service execution in DFW has been more inconsistent based on buyer complaints.
  • DFW footprint concentrated in far-north suburbs, Celina, Anna, and Northlake are 35–50 miles from downtown Dallas and from many major employer campuses. Families with commutes to downtown, the Medical District, or the southern Metroplex should factor in drive times carefully.
  • Production homes, limited structural customization, Taylor Morrison is a production builder. Floor plans are pre-set; the design center offers finish selections (flooring, counters, cabinets, fixtures) but structural changes like room additions or major layout alterations are not available. What you see in the model is largely what you get.

Taylor Morrison Incentives & Current Promotions

Incentives Change: Here's How to Find Them

As of May 2026, the majority of Taylor Morrison's DFW communities are running active promotions, confirmed via ShowingNew portal data. Specific offer amounts (buydown points, credit dollars, upgrade package values) are not published in fixed amounts; they vary by community, lot, and phase, and can change at phase closes. The only reliable way to know what's on the table for a specific home is to ask, ideally with a buyer's agent who has a current relationship with that sales team.

Rate Buydowns

Taylor Morrison Home Funding (TMHF) offers temporary and permanent rate buydowns tied to using their affiliated lender. These are structured as points paid at closing to reduce your mortgage rate, sometimes 1–2 percentage points below market for the first year or permanently. Verify the actual rate and total loan cost against an independent lender before committing.

Closing Cost Credits

Closing cost credits, typically applied toward lender fees, title insurance, and prepaid items, are commonly offered at Taylor Morrison communities when using TMHF. Dollar amounts vary by community and contract date. These credits are real savings, but the tie-in to their lender means you need to run the full-cost math including rate, not just the credit.

Design Center Packages

Move-in-ready (spec) homes and some to-be-built contracts include design studio upgrade packages, flooring upgrades, appliance packages, or fixture bundles at reduced or no additional cost. Inventory homes are the most likely source of these incentives. Ask specifically what's included in the "as-built" vs. what costs extra.

Important: Builder incentives are almost always tied to using their preferred lender. That's not inherently bad, sometimes the rate is genuinely competitive, but you should always get a competing quote from an independent lender first. A buyer's agent can help you compare the true cost of the deal across lenders.

Kristen tracks Taylor Morrison's current incentives: ask before you visit

As a DFW relocation specialist, Kristen regularly checks in with Taylor Morrison sales teams across communities to stay current on what's being offered, rate buydowns, closing cost credits, upgrade packages, and end-of-phase deals. Before you set foot in a model home, a quick call with Kristen will tell you exactly what Taylor Morrison is running right now in the communities that fit your budget and school zone. That's information the sales agent won't volunteer unless you ask the right questions.

Important, register before your first visit: If you walk into a Taylor Morrison model home without registering a Realtor's name, you may permanently lose the ability to have buyer's representation for that community. Taylor Morrison's sales agent works for Taylor Morrison. Call or text Kristen at (602) 405-4115 before your first visit and she'll make sure her name is registered so you have independent representation at no cost to you.


Taylor Morrison Floor Plans & Design Process

Taylor Morrison's DFW floor plans span 1,507 to 4,539 square feet across four lot-width series, 40s, 50/55s, 60s, and 70s, with 3–5 bedrooms and 2–5 bathrooms. The 40s series concentrates in entry-level communities (Cross Creek Meadows, North Sky Celina) starting in the low $330s; the 70s series delivers larger move-up homes in The Ranch at Uptown Celina and The Ridge at Northlake, topping out near $876k. Plan counts vary by community, most offer 4–8 distinct plans per lot-width series, each with elevation options and plan-specific structural choices.

Production Floor Plans with Design Studio Personalization

Taylor Morrison is a production homebuilder, which means the structural footprint of each plan is set before you sign, room layout, ceiling heights, overall square footage, and structural features like media rooms or game rooms are pre-determined per plan. What buyers do control is the design studio layer: flooring materials and colors, countertop surfaces, cabinet finishes, hardware, plumbing fixtures, tile patterns, and exterior brick or stone combinations. For relocating families coming from markets where semi-custom or fully custom is the norm, this is an adjustment, but it also means shorter build timelines and more predictable pricing. You know what you're getting before you break ground.

Design Center

Taylor Morrison operates their own design studios, buyers visit with a design consultant to make selections for their specific plan. For remote buyers relocating from out of state, virtual or remote design appointments are available at many communities, which allows families to lock in selections before physically moving to DFW. This matters for buyers on tight corporate transfer timelines who can't take multiple trips back to Texas for studio appointments. Confirm virtual availability with the specific community sales team when you make your first contact.

Standard features included at base price

Taylor Morrison's base specifications are competitive for a national production builder but vary by community and plan series. Generally included at base price across DFW communities: granite or quartz countertops in kitchens, stainless steel appliance package (range, microwave, dishwasher), LVP or tile flooring in main living areas (carpet in bedrooms), covered patio, full sod and irrigation, and smart home pre-wiring. What varies significantly is the upgrade boundary, some plan configurations include features like a game room or media room as structural options at additional cost. Request the exact base specifications sheet for the plan you're considering before your design studio appointment, so you know what you're starting from.

View Current DFW Floor Plans at Taylor Morrison →

Kristen's Agent Perspective

"Taylor Morrison's brand trust recognition is genuinely earned, but the operative word is 'brand.' The national award reflects how home shoppers across the country perceive the company. What I watch more closely for my clients is how the Dallas Division executes after the contract is signed, particularly on warranty follow-through. The pattern I see in BBB complaints nationally and in reviews is that the front-end experience, sales team, design studio, the model home visit, tends to be excellent. The back-end experience, warranty response, repair scheduling, finishing punch items after close, is where the gap appears."

For relocating families targeting the Celina or Northlake area specifically, Taylor Morrison is one of the few builders offering a genuine range of lot sizes and price points within the same master-planned community, which gives you flexibility if you're not yet sure exactly where your budget lands. The Ranch at Uptown Celina in particular is a well-positioned community with good school access (Celina ISD, which has been growing its ratings as the district expands) and the planned Uptown Celina town center nearby. Northlake offers Argyle ISD access and shorter commutes to the Alliance/Fort Worth corridor than the Collin County options. Anna is Taylor Morrison's most entry-accessible DFW market, starting in the low $320s, it's a good fit for buyers prioritizing purchase price over commute time.

If you're considering Taylor Morrison, here's my practical advice: get an independent home inspection scheduled before your pre-closing walkthrough, not just at final walkthrough. Taylor Morrison, like most national production builders, builds fast, and an inspector hired before drywall is closed gives you a documented record of what's behind the walls. Also: confirm in writing which incentives apply to your specific lot and contract date. End-of-phase incentives in particular expire at the lot level, not the community level. When Taylor Morrison is a better fit than other builders I'd recommend: if you want move-up product (60s–70s) in Northlake with Argyle ISD, Taylor Morrison is one of a limited number of builders in that price range there. When another builder might fit better: if you're firmly in the established suburbs (Flower Mound, Coppell, Colleyville, Southlake), Taylor Morrison doesn't currently build there, you'd be looking at resale or a different builder in a neighboring market.

Bottom line: Taylor Morrison is a well-run national builder with a legitimate trust record and one of the broadest DFW price ranges under a single brand, a genuinely good option for families targeting the far-north growth corridor who want modern communities and active incentives. Watch the warranty response track record carefully and get independent inspection coverage before closing. Call or text me at (602) 405-4115 before your first model home visit, I'll register my name so you have independent representation, brief you on current Taylor Morrison incentives, and make sure you're looking at the right communities for your family's school zone and commute.


Taylor Morrison DFW: Frequently Asked Questions

Is Taylor Morrison a good builder?

Taylor Morrison has earned legitimate national recognition, the Lifestory Research America's Most Trusted® Home Builder designation for 11 consecutive years (2016–2026) is a real third-party study surveying over 60,000 home shoppers, not a marketing self-award. The Dallas Division holds an A+ BBB rating with accreditation since 2015. That said, 40 BBB complaints over three years in the Dallas market, with recurring themes of warranty non-response and construction defects, tell a more complicated story than the trust award alone. Taylor Morrison tends to deliver a strong front-end experience: good sales process, responsive design studio, professionally run model homes. The gap that shows up in reviews is post-closing service, how quickly they respond to warranty claims and whether repairs are completed fully. For DFW specifically, Taylor Morrison is a solid choice for families who do their due diligence: independent inspection before and at close, warranty claims filed in writing, and a buyer's agent to document everything through the process.

How much do Taylor Morrison homes cost in DFW?

As of May 2026, Taylor Morrison's DFW communities range from approximately $321,000 at the entry level (40s lot series in Anna and Celina) to approximately $876,000 at the premium end (70s lot series in The Ranch at Uptown Celina and The Ridge at Northlake). The full range spans: 40s series, low $330s to mid $460s; 55s series, mid $400s to mid $580s; 60s series, mid $490s to low $600s; 70s series, high $690s to high $870s. These prices are from ShowingNew portal data updated regularly and reflect base prices plus any reductions, not all-in contract prices, which can increase significantly with design studio selections. Active promotions are available at the majority of DFW communities as of this writing, which can meaningfully offset the purchase price through rate buydowns or closing cost credits when using Taylor Morrison Home Funding.

Where does Taylor Morrison build in DFW?

Taylor Morrison's active DFW communities (as of May 2026) are concentrated in three suburbs: Celina (the primary market, with communities including The Ranch at Uptown Celina and Cross Creek Meadows spanning 40s through 70s lot widths), Northlake (The Ridge at Northlake in 50s, 60s, and 70s series, within the Harvest master-planned community, served by Argyle ISD), and Anna (Parks at Foster Crossing, entry-level 40s product, served by Anna ISD). Taylor Morrison does not currently build in the more established DFW suburbs, Flower Mound, Frisco, Coppell, Southlake, Plano, or Colleyville, where lot availability is limited and most housing is resale. Their DFW concentration is the far-north growth corridor, primarily Collin and Denton counties.

What is Taylor Morrison's warranty?

Taylor Morrison offers a standard 1-2-10 limited warranty: 1 year on workmanship (matching the Texas RCLA minimum), 2 years on mechanical systems including plumbing, electrical, and HVAC (meeting the Texas minimum), and 10 years on structural defects including foundation and load-bearing elements (meeting the Texas maximum). The warranty is administered in-house by Taylor Morrison's warranty department, there is no third-party structural warranty company publicly disclosed. Non-emergency warranty claims are submitted online and the company targets a 3–5 business day email response. Taylor Morrison's warranty terms are not above the Texas minimum on the workmanship tier, unlike some regional builders who offer 2-year workmanship coverage. Warranty exclusions include homeowner-caused damage, cosmetic defects, and defects not reported in writing within the warranty period.

Do I need a Realtor to buy a Taylor Morrison new construction?

You don't need one, but you should have one, and it costs you nothing extra. Taylor Morrison pays the buyer's agent commission; the builder price is the same whether you bring a Realtor or not. Taylor Morrison's sales agent works for Taylor Morrison, not for you. A buyer's agent reviews the contract, explains upgrade pricing relative to market value, advises on lot selection, recommends independent inspectors, and represents your interests at the pre-closing walkthrough. If you visit a model home without registering a Realtor on your first visit, you may permanently lose the ability to have that Realtor represent you for that community, Taylor Morrison's registration policy is enforced at the community level and typically cannot be reversed after your first unregistered visit. Call or text Kristen at (602) 405-4115 before your first visit.

How long does Taylor Morrison take to build a house in DFW?

As a national production builder, Taylor Morrison's DFW build timelines are generally 8–14 months from contract to close for to-be-built homes, depending on the plan, lot series, and current trade availability. Move-in-ready (spec) or nearly-complete inventory homes can close in 30–90 days. Timelines have been more predictable post-2023 as supply chains have stabilized, but DFW's continued growth means labor demand remains high. If you're working around a school start date or a lease end date, ask your sales rep for the specific estimated frame and close date in writing, and build a 30–60 day buffer into your planning. Corporate transferees and families with hard deadlines should ask about available spec inventory first before committing to a to-be-built timeline.

What are the school districts served by Taylor Morrison's DFW communities?

Taylor Morrison's three active DFW suburb areas serve three ISDs. Celina communities (The Ranch at Uptown Celina, Cross Creek Meadows, North Sky Celina) are in Celina ISD, a growing district that has been expanding rapidly alongside the city's population growth; currently rated Met Standard by TEA. The Ridge at Northlake falls within Argyle ISD, one of the higher-performing smaller ISDs in the region with strong academic ratings and a tight community feel. Parks at Foster Crossing in Anna is served by Anna ISD, a smaller district that is growing with new residential development. Families with specific school rating priorities should read the full suburb profiles: Celina, Northlake, and Anna, each includes current TEA and Niche school data.

Considering Taylor Morrison for Your DFW Move?

Kristen has helped relocating families navigate Taylor Morrison communities across DFW, from suburb shortlisting to contract review to closing day. Her representation costs you nothing on new construction, and the builder's sales agent works for Taylor Morrison, not for you.